WHY COMMUNICATION IS KEY TO ANY ORGANIZATION'S SUCCESS

Communication plays a very important role in the business world with many successful companies utilizing it for their success. I choose to write about this topic because it amaze me how drastic the financial affects of having bad communication had on a company. This topic showed me that without effective communication, it is almost impossible to be successful. Effective communication in business interests me by showing how much a company can accomplish with good communication. An average company can become a great company with effective communication and it really shows how instrumental communication is.

TOP 5 CRISIS COMMUNICATION FIRMS

1. 5W Public Relations

5WPR takes the top spot on the list. They have a strong focus on Public Relations and Crisis Communication working mostly with enterprises. They have just under 1,000 employees on deck ready to tackle and take care of your problems. The agency has been around since 2002 and is based in New York City. They were even named the 2020 PR Agency of the year by American Business Awards.

2. Berkeley Communications

Berkeley Communications earns this high spot for its creativity. They do a great job of using storytelling in their PR projects and crisis communication strategies. Since they are located in the Bay Area, they take advantage of the advanced technology in the area and apply it to their business.

3. ICR Communications

ICR is a well-known and successful communication firm in New York City. ICR is known for delivering strategic communication strategies to help clients reach their communication goals and protect the value of their business. Their Crisis Communication strategy for businesses is to minimize alarm, mitigate damage and manage the recovery.

4. Matter Communications

Matter Communication comes in at number 4 on our list and is located in Boston, MA. What sets Matter Communication apart from its competitors is its website. Their website gives potential clients insight into what they do and why they do it. They also have detailed reports of previous work they did and what they accomplished from it.

5. Miller Ink

Miller Ink comes in at last on our list, but that is not to say that they do not have great crisis communication. Based in Los Angeles, Miller Ink does a great job of utilizing compelling messages in its crisis PR strategies to meet its client’s goals. They also are known for helping businesses find their voice during their crisis communication.